Has the Cruising Industry Gotten Too Big? A Look at Cozumel
- Brad Kaplan
- Nov 19
- 2 min read
Updated: Nov 21
During my visit to Cozumel this week, I caught myself asking a question more travelers might need to consider: Has the cruising industry become too big?
When I stepped off the ship, I counted five cruise ships docked at once—each carrying between 3,000

and 5,000 passengers. That means anywhere from 20,000 to 30,000 extra people arriving on the island within a day or two. For a destination as small as Cozumel, that’s a massive surge.
As usual, passengers funnel through the “required” duty-free shop and into the familiar lineup of farmacias, T-shirt stands, bracelet vendors, and the staple Effy jewelry store. Cozumel’s port area has become almost formulaic—convenient, sure, but increasingly commercialized.
Has Cozumel Lost Its Charm?
Cozumel has long been a top Western Caribbean port because of its beauty, friendly culture, and proximity to Galveston. But with so many ships arriving so frequently, I can’t help but wonder if it’s losing some of its charm. Much of the port area feels like a cruise-designed shopping mall rather than an authentic Mexican island experience.
Of course, many travelers enjoy the easy-to-navigate setup. But when the same stores appear in nearly every Caribbean port, it raises an important question: Are cruise lines shaping the destination more than the destination shapes the traveler’s experience?
Who Really Benefits?
Economically, Cozumel still struggles. Despite the constant flow of tourists and the port fees cruise lines pay, the island continues to face significant unemployment and poverty. Many of the shops closest to the pier aren’t locally owned, meaning much of the revenue doesn’t stay on the island.
So, is the local community truly benefiting from this growth? It’s hard to say yes with confidence.
Environmental Concerns
Then there’s the environment. Cozumel’s reefs and ecosystems are fragile, and large ships bring waste, emissions, and thousands of visitors who unknowingly put stress on these natural resources. When 20,000 people come ashore every couple of days, sustainability becomes a real concern.
So… Is It Too Big?
There’s no easy answer. Cruising brings joy and economic opportunity—but also challenges. Cozumel pointed remains an amazing place to visit, yet it’s fair to ask whether the industry is growing faster than the island can comfortably support.
And maybe the bigger question is this:
How do we ensure Cozumel—and its people—truly benefit from the tourism that defines it?



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