Things I Was Asked about a Viking river cruise.

What Do You Do in the Evening Without “Traditional Entertainment Venues”?

After dinner on the cruise, there’s usually some type of "fun" game facilitated by the cruise director. This could be a family feud or a music challenge/trivia game that lasts from 9 to 10 PM. After this, the onboard musician typically provides some entertainment, but most of the "nightlife" wraps up by 10:00 to 10:15 PM. The onboard bar stays open a bit later, but the ship is quiet by 11:00 PM.

What Are the Cabins Like?

Because of the overall size of the ship, the rooms tend to be on the smaller side. The lower cabins (swan view) are the smallest, but they provide enough space and comfort for sleeping and winding down at the end of the day.

The inside cabin was comfy and provided exactly what was needed. This was a place to rest and refresh for the next day's adventure.

If a "view" is a must, consider the top and second floors of most ships. The full sliding balcony rooms offer slightly more space, but the comfort level remains similar. The balcony rooms allow you to sit outside and watch the landscape. Just keep in mind that most travel occurs in the evening. Often, ships dock next to each other, which may hinder your "view."

Your view may be obstructed while docked. Sometimes it is just the luck of the draw.

Dining Options on Board

Are There Enough Options for Food Choices?

Each evening, there’s a "local favorites" menu alongside their "standard" menu, providing plenty of options. The food is served in a European style, with portions smaller than many Americans are used to. There’s no buffet, and outside of meal times, food isn’t readily available. The choices are fewer at meal times simply because the kitchen is significantly smaller. Are there options? Yes. Are they as plentiful as on an ocean cruise? No.

The chef was on hand each evening to let the passengers know about the evening meal. He was very hands-on.

Each evening, the chef describes the regional dishes he and his staff have prepared. You can see the pride in their creations.

Customer Service Excellence

What Is the Customer Service Like?

All members of the staff are English speakers. Most of the crew hails from Europe and takes pride in sharing their heritage with customers. Their ultimate goal seems to be helping and pleasing passengers on board. The management (supervisors) isn’t hidden behind closed doors; they’re out front every day, assisting customers and ensuring their happiness. While cruises are often known for great customer service, the river cruise industry takes it up a notch. With only 140-190 passengers on board, the staff truly gets to know their guests, aiming to provide the best experience possible.

The leadership of the ship was frequently front and center to speak with passengers in a group and were always available to speak with customers one-on-one. (L-R: Hotel manager, ship's captain, and cruise director.)

Is a Viking River Cruise for Everyone?

Is a Viking River Cruise for Everyone?

No, it’s not for everyone. The river cruise passenger tends to be slightly older, typically between 50 and 80, seeking a more cerebral experience to engage with a country’s culture and history. Not everyone will enjoy a discussion and demonstration of the history of the waltz or a presentation from a history professor about the Danube. There’s always an ABC (Another Beautiful Church) around the next corner, along with amazing history and cultural experiences. However, there’s a lot of walking, often up and down cobblestone hills, which may pose challenges for some with mobility issues.

Each member of the crew takes special pride in sharing their culture.

On our cruise, the cruise director sang a song that his grandmother taught him. Very touching

The Value of a Viking River Cruise

Explain the Value of a Viking River Cruise (Dollar for Dollar vs. Another Cruise Company)

Viking was the first to market in river cruising. Are they the cheapest? No. Are they the most expensive? No. They provide value through their experience, industry awareness, and ability to scale. Their prices seem to be middle of the road, but their value ranks in the top 90 percentile, leading to a replicable product and process. When comparing their product to similar providers, they are usually ranked at the top for value and quality, resulting in repeat customers.

Cultural Immersion on a Viking River Cruise

You Said a Viking River Cruise Is a Cultural Experience, What Do You Mean?

Viking aims to immerse their passengers in the culture of each location through food, entertainment, and education. They are one of the few river cruise companies that provide upcoming passengers with reading and video recommendations to help them prepare for their trip with educational resources.

Who Is a Viking River Cruise Customer?

Who Is a Viking River Cruise Customer?

Viking’s river cruises are designed for a specific demographic, primarily attracting travelers aged 50 and older, with a large portion between 60 and 75. Most are retired or semi-retired professionals who now have the time and disposable income to enjoy extended travel. Because Viking does not allow children under 18, there are very few younger families on board. Passengers typically come from middle-to-upper income households, often retirees, professionals, or business owners. They are generally well-educated with a strong interest in history, art, culture, and fine dining.

While the majority of guests are from the U.S. and Canada, there is also a notable presence from the UK, Australia, and Europe. These travelers prefer cultural immersion over nightlife. They enjoy guided excursions, museums, and architecture rather than adventure sports. They value structured yet relaxed travel that doesn’t require managing logistics. They appreciate Viking’s all-inclusive, upscale but not overly luxurious approach, favoring comfort, predictability, and enrichment through lectures, tours, and local cultural experiences. In Viking’s own words, their guests are “curious, experienced travelers who are interested in history, culture, cuisine, and enriching experiences”—in short, affluent, well-educated, 55+ travelers seeking an easy, culturally rich, and comfortable way to explore Europe and beyond.

Would I Do Another Viking River Cruise? Why?

Would I Do Another Viking River Cruise? Why?

I would absolutely consider another river cruise! However, I’m also interested in trying other companies. This way, I can share with my clients the pros and cons of each brand. I plan to cruise with each of the other two major competitors, allowing me to compare the experiences and provide honest, timely reviews of each brand.

In conclusion, a Viking river cruise offers a unique blend of cultural immersion, excellent customer service, and a comfortable travel experience. If you’re looking for a way to explore Europe while enjoying a rich cultural experience, consider booking a Viking river cruise. You won’t be disappointed!